Washington Lottery  "Dog"
Agency: Cole & Weber United
Director: Josh Taft
DP: Don Davis
Editorial: Collective
Conform, Color Grade, Compositing, Deliverables: Lightpress

The spot had several composite and invisible effects. The final shot in the spot is an epic panoramic. One challenge was the inability to secure a beach location that allowed vehicle access, the shot had to be a composite. The process began with color grading the truck footage to integrate with the overall aesthetic of the spot. Next, the truck was isolated from its original background and digital sand from a separate beach plate was introduced. The scene was further adjusted by incorporating individual plates for the logs, greenery, water, horizon, dramatic sky, a man, a dog, a frisbee launcher and an animated frisbee. To enhance realism, shadows and dust layers were added for the dog, a 17-layer composite in total.

Click the screen captures below to view the process.

HomeAway.com "Hotel Hell Vacation"
Agency: Publicis In The West
Director: Bryan Buckley
Editorial: Collective
Conform, Color Grade, Compositing, Deliverables: Lightpress

The Griswolds reunite for an advertising campaign for HomeAway launched during the Super Bowl. The campaign consisted of Conform, color grading, composting, graphics and deliverables were completed at Lightpress on the Rio.

HomeAway.com  "Seriously"
Agency: Publicis In The West
Editorial: Collective
Graphics: Loaded Pictures
Conform, Color Grade, Compositing, Deliverables: Lightpress

The Money Shot
Due to problems with weather in Los Angeles we had to insert a new background into the final reveal of the home.  Using garbage splines we cut out the exterior views through the windows and replaced them with a plate that was photographed some days later.

Subtle reflections and shadows of the interior were added to the windows.  Everything was graded in context and a camera move was taken from a previous shot and added to the comp. The couch in this shot had a large dimple that needed to be removed.  We took a section of the couch without the dimple and used that to cover the problem area.

T-shirt fixes
The legal department noticed that the T-shirt the boy was wearing was not cleared for use. Instead of re-shooting or editing around these shots we tracked a new design onto the shirt.

Cleanup
Reflections of rigging and smudges on glass were removed on a shot looking through a window.

Washington's Lottery: Joust
Agency: Cole & Weber
Production Company: Oh, Hello
Director: Dan Brown / Oh, Hello
Producer: Nate Barr / Oh, Hello
DP: Doug Hostetter
Editor: Kelly Vander Linda / Collective
Conform, Color Grade, Compositing, Deliverables: Lightpress

The end shot of the spot had a few invisible effects to accomplish. The vehicles the jousters are riding, had front and back wheels. The back wheels were painted out to make the vehicles look more like Segway's. The mountains in the background had some snow removed and replaced with trees.